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Safisis becomes Ennolys

To uphold its expertise in producing natural ingredients via biotechnology, the company Safisis is changing its name to Ennolys. Given its accelerating development, this Lesaffre subsidiary wanted to symbolise its dynamic upturn through a corporate image that would reflect its activities and ambitions more accurately.

A new identity for a new era

Given its accelerating development, this Lesaffre subsidiary wanted to symbolise its dynamic upturn through a corporate image that would reflect its activities and ambitions more accurately.

“Ennolys” comes from the ancient Greek words “Ennoia” and “Lysi”, which mean “sense” and “solutions” respectively. The new name’s meaning thereby reflects how Ennolys gives sense to innovative solutions. The logo expresses all activities performed by Ennolys. The heart of the logo represents both a vanilla flower and a fermenter’s blades. The bubbles denote at once an emulsion, bacteria and a Petri dish.

The baseline “Lesaffre Fine Biotechnologies” indicates Ennolys’ desire to affirm its expert status in biotechnologies.

There is a rich sense in the name Ennolys and “sense” is to be interpreted in its broadest meaning—the senses awakened through the company’s aroma business, and common sense in its custom fermentation services. “This new identity reflects our ambition to become an international benchmark for our customers and partners,” stated Bernard Azaïs, General Manager of Ennolys.

http://www.ennolys.com/

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