Lesaffre’s new website went online on 18 March.
It has been entirely reworked to reflect the full diversity of the group’s activities, in a more modern, user-friendly format. Its new functionalities and design are an illustration of the know-how and expertise of a firmly forward-looking company. Innovation, proximity and transmission are the catchwords of the new website, www.lesaffre.com.
Lesaffre has developed a resolutely modern website reflecting the group’s strategic orientations. While offering faster and easier access to key information, it unveils all of the group’s know-how and expertise in its different fields of activity: bread-making, taste and pleasure in food, wellness, health and nutrition, and biotechnologies.
This bilingual website with a responsive design is organized in five sections: business activities, expertise, group, careers and media. Developed in accordance with the most recent web standards, it offers a variety of new functionalities, including an animated frieze of the group’s history, an effective, user-friendly job applicant interface, and a simplified search function to locate the group’s facilities around the world.
The new lesaffre.com, exhaustive and intuitive website marks the starting point for a global strategy to standardize Lesaffre’s online presence and aims to propel the group along a clear path to digitization.