APAC MARKETING DIGITAL SPECIALIST

Content production

• Creation of photos / videos / infographics / interviews / motion graphics
• Creation of editorials for the different campaigns, editorial content SEO-friendly for APAC landed webpage
• Coordinate tasks and deliverables with external agencies for visual content creation

Social Media

• Preparation of LinkedIn & YouTube channel posts in coordination with Global
• Define objectives, set-up, follow and report posts KPI’s
• Explore new regional social medias via close partnership and collaboration with Marketing/Communication Department of Biospringer distributors

Inbound Marketing Campaign

• Preparation of annual campaign schedule by integration of internal / external ressources to be allocated
• Define objectives, set-up, follow and report related KPI’s
• Plan, execute and follow Call to Actions by aligning with CC / Sales departments
• Run pilot Inbound Marketing Campaign projects with some of Key Regional distributors

 Competitors landscape and market trend

• Set-up of a monthly newsletter which reports digital activities (social networks) of regional key accounts and main competitors in the APAC region

E Learning

• Platform animation
• Course’s creation depending on Regional context