Marketing Manager

Key responsibilities

According to the channel segment development strategy, develop marketing tactics by category;

Work with craft sales teams, technical center and claim manager to identify the real needs of end users, find out business opportunities and provide customized marketing solutions;

Develop product portfolio, channel price, promotion and distribution proposal for related channel segment (Food Industry, Chains & Instore bakeries, Craft, Food Service, Home made);

Based on the collected needs, initiate the “idea of experience”, design the channel promotion activities and facilitate to verify it and guide field sales to implement;

Develop selling kit and effective mechanics from marketing perspective to drive sales;

Responsible for new product launch and follow-up activities

Promotion resources management and assessment of investment channels ROI;

Closely work with data science team, deeply understand the market and users through data analysis and monitor the progress and effectiveness, continuously improve according to the feedback

Lead to communicate and coordinate with cross-functions to nail down the internal alignment and implementation process

Deliver the needs to Marketing Communication Content Designer and make sure the Designer work out the MKT campaign and promotion material (Leaflet, PPT, Brochure, Promotional products, etc.) as expected  

Work with Corporate Communication together towards external parties such as media, stakeholders, baker associations and potential clients and build strategic partnerships

Budget management (planning & tracking) by channel segment at monthly basis

Support line manager on other assigned projects and tasks