International Senior Product Manager (F/H)

Position Purpose:

As a leading actor in the fermentation industry, Lesaffre Group is willing to reinforce its B2C activity as part of its customer approach. Within the International Marketing Department and under the responsibility of the International Yeast Marketing Director, you will create the role of International Senior Product Manager. Your mission will be to support Regions in their strategy to accelerate the development of the consumer business within the Group and the development of our brands globally.

Your Role:

​ As a true specialist of the B2C activity, your role will be to inspire, guide, and train commercial and marketing teams in the Regions (50 subsidiaries spread across all continents). In particular, you will contribute to:

• Analyze market performance, brands, and competition to provide insights into the category and propose development opportunities.
• Identify growth drivers for yeast and baking ingredient ranges across all distribution networks (traditional distribution, GMS, E-commerce, etc.).
• Develop & implement a vision and category strategy for different portfolios, favoring synergies between countries when it is possible.
• Leverage the international product portfolio, define and propose the ideal assortment for each customer and market typology.

Your Missions:

Develop knowledge of customers and consumers:

• Evaluate and anticipate customer needs to propose new development opportunities for panification to Regions.
• Structure, conduct competitive intelligence, monitor data and trends, coordinate or commission market research.
• Study with Regions the « customer journeys » and propose improvement plans.
• Diagnose the B2C segment, formulate recommendations based on trends and market developments.
• Present market data internally to commercial/marketing teams and externally to clients if necessary.

Define with Regions their product/service offerings and marketing plans:

• Help regions to create their B2C product offerings and associated services.
• Define product and service characteristics, structure range architectures.
• Evaluate existing and future business models, including the evolution of E-commerce.
• Be a driving force in developing sales and creating value.
• Help Regions in the construction and definition of their marketing/sales plans, objectives, KPIs for the B2C segment.

Support Regions in product marketing:

• Develop « phygital » launch plans in coordination with product/brand managers, the Marketing Communication team, and the Baking Center.
• Provide Regions with product/service launch kits.
• Train teams with the support of marketing/technical teams.
• Support the success of new product launches in the market by proposing methods and dashboards to pilot the follow-up of marketing operation performance.