Animal care
Shanghai, China
Type de contrat
Fix term contract
5 to 10 years

Description de l'offre

  • Support Phileo China Director to quantify and prioritize opportunities for growth of revenue and profits for respective market segments and identify strategies and requirements to pursue such opportunities.
  • Lead multi-year growth planning and drive growth initiatives. Identify and explore emerging growth opportunities.
  • Develop marketing strategy and roadmap with strategic account customer oriented and focused.
  • Observe and process the relevant market data. Act and react on certain market circumstances. Create and maintain relationships with the clients and KOLs. Prepare materials and participate in the conferences and fairs. Conducts field visits with the sales representatives.
  • Acquire expertise into Phileo scientific knowledge, market dynamics, competitive knowledge and customer segmentation
  • Translate customer insights into a brand strategy for different customer segments
  • Work together with R&D and sales team to identify and explore prospecting new products in the market. Develop business/marketing solutions for evaluate and promote selected new products.
  • Lead the cross functional team to ensure successful launching of new products through various channels, tools and events. Provide training of new products/application to local sales people from marketing angle, ensure effective implementation of marketing plan for new products.
  • Responsible for products management based on the regular evaluation and review of market needs, capacity, profit and future trend for exiting products, maintain efficient portfolio management.
  • Train sales force and newcomers in reference to optimal sales arguments for our products;
  • Prepare reporting and measurements, e.g. market penetration, market shares/brand awareness, number of customers, etc.;
  • Ensure timely forecasting of relevant macro-economics, demand for products, market share, etc.;
  • Plan, organize, realize, monitor and analyze product marketing activities in accordance with Group and local marketing strategy;
  • Develop and implement marketing plan and budget;
  • Lead, coach and develop marketing team member.


Description de l'entreprise

乐斯福集团成立于1853年,来自法国北部、具有160多年历史的企业,已经成为一家跨国公司,致力于为全世界提供烘焙、营养健康、调味品等优质产品以及解决方案。集团的业务活动包括:生产并销售酵母、酵母抽提物、麦芽、烘焙配料及为农产品加工业提供技术服务;并在其核心业务——酵母及麦芽的基础上,又开发了独家的生物转换技术。其中,酵母、烘焙配料和酵母抽提物居世界领先地位。产品应用于烘焙业、酿酒业、食品营养品、发酵培养基及动物饲料五大应用领域。目前,乐斯福集团已发展成为在世界居领先地位的跨国发酵工业集团,在世界五大洲的50余个国家分布有约100家公司, 在26个国家分布有60多家生产厂,销售网络遍及世界各地,产品分销至185个国家。全球员工超过10,000人。历史悠久的燕牌酵母是世界名牌产品,已成为集团的象征。

上海总部: 乐斯福管理(上海)有限公司统管乐斯福在中国的所有业务。
5个地区分公司: 位于广州、上海、北京、沈阳和香港,统管当地市场,业务和客户服务等。
4个烘焙中心: 立足北京,上海,广州,香港。烘焙中心为乐斯福中国实现产品研发,技术支持,客户和经销商培训等各种重要职能。
5个现代化工厂: 分别位于安徽明光,广西来宾,广西崇左。


Lesaffre group was founded in 1853, a 166-year-old French group based in Northern France has now become a multi-national and a multicultural company that is committed to providing the best in each of its business areas: baking, nutrition and health, flavours and fermentation.

Lesaffre started its business in China over 30 years ago. Beyond yeast and bread improvers, Lesaffre offers a full range of products and services related to nutrition and health: yeast extracts for food savory and high performance nutrients for micro-organism and cell cultures, yeasts and other probiotics for human and animal nutrition, crop protection, yeasts for beer, wines, and renewable fuels, etc.

In 2010, Lesaffre Management (Shanghai) Co., Ltd. was set up to manage Lesaffre’s business in China, from human resources, sales& marketing, to finance and operation management.
China headquarter: based in Shanghai, managing all Lesaffre business in China
5 regional sales offices: Shanghai, Guangzhou, Beijing, Shenyang and Hong Kong, managing business, implementing marketing initiatives and providing sales services to our customers in China, Hong Kong & Taiwan
4 baking centers: in Beijing, Shanghai, Guangzhou and Hong Kong, providing R&D and technical support, training and technical services to our customers.
5 modernized plants: Anhui Mingguang, Guangxi Laibin, Guangxi Chongzuo.

For more information about our company, please visit our website: