- Domaine d'activité
- Marketing
- Catégorie
- Natural Aromatic molecules
- Localisation
- Maisons-Alfort, France
- Type de contrat
- Permanent Contract
- Experience
- 3 to 5 years
Description de l'offre
Main missions:
Your main missions will be to:
- Analyse strategic market segment under responsibility, define & coordinate road to market,
- Support regional teams on operational marketing & Go2Market.
The Marketing Manager & Regional Marketing Manager reports direct to Procelys Marketing Director and has a dotted line to Regional Sales Director.
Develops Market knowledge and application understanding:
– Be the global expert on strategic segments under responsibility:
- Identify customer challenges & targets, analyse value chains and market trends,
- Monitor and report on competitor activity,
- Defines Marketing plan
- Validates Key Opinion Leader (KOL),
– Provides comprehensive view on strategic segments under responsibility,
Provides Guidance to sales, innovation & Communication teams:
- Leads Market Roadmaps with innovation project managers,
- Validates product plan,
- Defines value prop per market segment,
- Prepares product launches,
- Defines Communication briefing,
Support the Sales team & Distributors:
- Analyses commercial portfolio performance,
- Defines Commercial regional portfolio & SKU intentions,
- Supports & ensures all milestones are delivered for commercial product launches,
- Develops for the regional team a regional Marketing Plan,
- Delivers qualified leads insights, and sales arguments,
- Prioritizes regional opportunities,
- Trains Procelys teams & distributors on product & services,
- Attend relevant conferences and joins customer meetings,
Take ownership for Regional Marketing operations:
- Express editorial needs towards segment manager,
- Ensures fairs, events & promotional activities within the region,
- Identify relevant industry conference.
Qualifications
And you:
- Postgraduate degree with a strong focus on marketing/product management,
- 3 + years experiences product line Management, continuous Biotech, Pharma or Life sciences markets,
- Collaboration with Supply Chain, Quality, Production & Demand Planning,
- Fluent French & English.
Nice to have:
- Strategic or operational marketing
- Business development / Marketing experience
- Scientific basics in Chemistry/Microbiology/Biotech
- Contribution margin optimization experience
- Collaboration with innovation teams
Soft skills:
- Capability to define priorities in ambiguous environments
- Curiosity & analytics mindset
- Leadership
- Capability to understand complex multidimension topics, including technical/supply chain/sales
- Team player willing to collaborate in a matric organisation
- Strong influencing & communication skill
Description de l'entreprise
Procelys is a global Business Unit within the Lesaffre group that aims to support industrial fermentation by providing nutrients and expertise that improve the growth and productivity of microorganisms & cell cultures for all its market segments.