- Domaine d'activité
- Marketing
- Catégorie
- Baking
- Localisation
- Shanghai, China
- Type de contrat
- Fix term contract
- Experience
- 5 to 10 years
Description de l'offre
– Focus on customer engagement and centricity to drive Top10 Industrial Bakery KA customers sales growth.
– Execute overall segmental business strategy for Bakery Industry business.
– Investigate and summarize market dynamic/trend, value chain, competitor landscape, customer segmentation. Defines product solution value proposition.
– Build the business opportunity/pipeline and drive leads to ensure sustainable business growth.
– Lead the co-brand cooperation with eco-system partner to enlarge the brand exposure in Industry segment through signing strategic cooperation agreement with LESAFFRE.
– Work with Corporate Communication together towards external parties such as industrial media, stakeholders, bakery associations and potential clients and build strategic partnerships.
– Close cooperation with cross functional teams including commercial and other supporting teams to guarantee the commercialization of new products, as well as end-user satisfaction.
– Implement strategic marketing projects and events to ensure marketing activities are executed smoothly, such as industrial exhibition, seminar and workshop etc.
– Execute promotion material design & development with internal designer or external agency (Leaflet, PPT, brochure, gifts & digital tools etc.) as expected.
– Develop selling kit and effective mechanics from marketing perspective to drive sales.
– Support line manager on other assigned projects and tasks.
Qualifications
– Bachelor’s degree with 5+ years’ experience related to business development in B2B business.
– Experience acquired in a global company with a matrix organizational structure is highly preferred.
– Experience of ingredient solution or Western food application will be a plus.
– Familiar with end-user and customer qualification process, certification and food safety standards (will be a plus)
– Proven success of leading solution-oriented negotiation and commercialization at customers/end-users
– Basic knowledge of product management, hands-on experience of Key Account Management will be a plus.
– Excellent communication and coordination skill
– Good cross functional/regional communication and customer interaction skill
– Good interpersonal communication and influence skills
– Good command of English
Description de l'entreprise
As a global key player in yeasts and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Health care and Biotechnology.
Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed to working with confidence to better nourish and protect the planet.
In close collaboration with its clients and partners, Lesaffre employs 11 000 people in nearly 80 subsidiaries based in +50 countries.
Lesaffre achieves a turnover of 2.2 billion euros.