- Domaine d'activité
- Marketing
- Catégorie
- Baking
- Localisation
- Shanghai, China
- Type de contrat
- Fix term contract
Description de l'offre
1. Build brand’s reputation by proactively managing external stakeholders’ relations esp. media(WeChat, off-line activities, Magazine)
2. Create a positive media environment for the company.
– Build and enhance media relations, both mainstream and social media, in line with company’s strategic and business priorities.
– Support various business activities through targeted media and placements. Ensure quality of the coverage in addition to of quantity.
– Act as media’s contact point and provide accurate information to media in a timely manner.
3. Event management
– in charge of CIIE (China international import expo)
– Pre: proposal, contract, information analysis
– payment follow-up, internal LMS system tracing, local production (printing, artwork , event and other goodies materials)
– Post event analysis (evaluate event visitor, improvement and related information collect for report)
4. Administration and Communication Depart Budget
5. Communications (CRS, company internal communication purpose)
Qualifications
- Bachelor degree with more than 10 years’ working experience in Corporate Communication.
- CET-6
- Baking industry related working experience.
- Rich resources of the mass media and social media (baking industry preferred)
- Rich knowledge of hot trends in mass media and database
- Rich experience of organizing large activities/event and exhibition (experience of organizing CIIE)
- Strong ability of pitching executive interviews and press release tracking and follow up
- Strong ability of project planning, management and execution
- Professional in press releases and copy writing ability.
Description de l'entreprise
As a global key player in yeasts and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Health care and Biotechnology.
Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed to working with confidence to better nourish and protect the planet.
In close collaboration with its clients and partners, Lesaffre employs 10 000 people in nearly 80 subsidiaries based in 50 countries.
Lesaffre achieves a turnover of 2 billion euros.