- Domaine d'activité
- Sciences appliquées
- Catégorie
- Baking
- Localisation
- Shanghai, China
- Type de contrat
- Fix term contract
- Experience
- +10 years
Description de l'offre
– Actively manage product life cycle and portfolio- Recommend the nature & scope of present and future product lines, by reviewing product specifications & requirements = to identify / initiate opportunity, prioritize and assess product innovation and renovation project to support business growing objective
– Ensure that product plans are integrated with planning and other departments (sales, marketing, production, quality, regulatory, procurement and BC) to support project delivery within time, quality and cost expectation
– Lead product launches in collaboration with all supporting functions and project leader
-Determine customers’ needs and desires by specifying the research need to obtain market information
– Monitor and report on competitor activity within the region / Assess market competition condition / dynamics research and analysis, articulate insight of market trend, competitors, customer and consumer
– Work together with R&D, application labs, technical service and the sales team to identify or define new products/applications in the market.
– Deliver insights and sales arguments for our products
– Provide source data for product line communication by defining product marketing communication objectives
– Develop product pricing & positioning strategies = Provide product value insights to support pricing decisions
– Join market / customer visits with local sales teams to qualify customers and consumers’ pain / experience, translate customers’ needs into product brief / identify business opportunities
Qualifications
-Food science & engineering, flour science or related education background, fluent English & Chinese in speaking and writing
-10 years or above practical technical and PM experience in bakery & CNF, be business, customer and result oriented
-Convincing insight of market trend, competitors’ product and activities, customer and consumer expectation, also pain-point of mainstream application by segment
-Team spirit, able to work productively and seamlessly within cross-functional teams to enable an efficient product creation process
-Effective verbal and written communication skills & presentation skill, with the ability to interact effectively with diverse stakeholders
-proven ability to manage and analyze data to derive meaningful insights and quickly diagnose and correct any problems
-leadership, excellent project management experience, practical planning and organizational skills with a proven ability to adjust quickly to shifting priorities, multiple demands and rapid change
Description de l'entreprise
As a global key player in yeasts and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Health care and Biotechnology.
Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed to working with confidence to better nourish and protect the planet.
In close collaboration with its clients and partners, Lesaffre employs 11 000 people in nearly 80 subsidiaries based in +50 countries.
Lesaffre achieves a turnover of 2.2 billion euros.