Job area: Marketing
Activity: Baking
Location: Shanghai, China
Contract type: Fix term contract
Experience: 5 to 10 years

Contribute to an exciting mission
What will your daily life look like?

Industrial in Brand Manufactures

Map strategic client profiles (e.g., large-scale brand manufacturers, packaging goods innovators) and align solutions to their operational and R&D needs.
Develop co-branded marketing campaigns, communication calendar and annual promotional plans to drive adoption of specialized ingredients (e.g., preservative-free solutions, tailored packaging or pack-size).
Collaborate with baking center to create client-specific product formulations and pricing strategies that enhance long-term partnerships.
Routine customer visit and design full year customer marketing plan aligned with sales and BC.
Other tasks assigned by line managers.

Make a personal impact
That makes you the ideal candidate

Bachelor’s degree in Marketing, Business, or Food Science; MBA preferred.
10+ years of experience in B2B channel marketing, preferably in FMCG, food ingredients, or related industries.
Proven expertise in customer segmentation, trade marketing, omni channel events execution.
Strong understanding of bakery industry dynamics, including Western/Chinese bakery trends, OEM operations, and foodservice demands.
Proficiency or familiar in the operation of the sales and technical support teams
Exceptional leadership, negotiation, and stakeholder management skills.
Fluency in English and Mandarin required.

Grow in a Global Network
What We Bring to You

Lesaffre Values

Know, understand and demonstrate the Lesaffre values of

TRUST,
ENTREPRENEURSHIP,
PASSION,
HUMILITY, AND
RESPECT with work colleagues and business partners.

Let’s take on tomorrow’s challenges together

As a global key player in the field of microorganisms and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food Taste & Pleasure, Health Care and Biotechnology.

Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed to working with confidence to better nourish and protect the planet.

In close collaboration with its clients and partners, Lesaffre employs 11 000 people in more than 50 countries.

Lesaffre achieves a turnover of 3 billion euros.