Job area: Sales
Activity: Baking
Location: Johannesburg, South Africa
Contract type: Fix term contract

Contribute to an exciting mission
What will your daily life look like?

Missions

The Sales Representative is responsible for promoting and selling Lesaffre South Africa’s products to existing and potential customers, building and maintaining strong customer relationships, identifying new business opportunities, and ensuring customer satisfaction to drive revenue growth and market share.

This role requires a strong understanding of sales techniques, customer relationship management, and the ability to effectively communicate the value proposition of Lesaffre’s products.

Main responsibilities

Customer Relationship Management:

Develop and maintain strong relationships with existing customers through regular visits, calls, and follow-ups
Identify and pursue new business opportunities within the assigned territory
Understand customer needs and provide appropriate product solutions
Address customer concerns and resolve issues promptly to ensure high levels of customer satisfaction
Collect market intelligence and customer feedback to inform product development and marketing strategies

Sales and Business Development:

Achieve and exceed sales targets and key performance indicators
Develop and implement territory sales plans to maximize market penetration
Conduct product demonstrations and presentations to showcase Lesaffre’s offerings
Negotiate sales terms and close deals effectively
Monitor competitor activities and market trends to identify opportunities and threats

Product Knowledge and Technical Support:

Maintain comprehensive knowledge of Lesaffre’s product range, applications, and benefits
Provide technical advice and support to customers on product usage and applications
Collaborate with the technical team to address customer-specific requirements
Valid driver’s license and willingness to travel within the assigned territory
Experience with sales reporting tools

Make a personal impact
That makes you the ideal candidate

Education and Experience

- Relevant qualification in Sales, Marketing, Business, or a related field
- Minimum 2 years of experience in sales, preferably in the food or baking industry
- Valid driver’s license and willingness to travel within the assigned territory
- Experience with CRM systems and sales reporting tools

Technical Skills

Proficient in MS Office (Word, Excel, PowerPoint)
Basic financial acumen to understand pricing structures and profit margins
Time management and organizational skills
Presentation and negotiation skills

Personal Attributes

Excellent communication and interpersonal skills
Strong customer service orientation
Results-driven with the ability to work independently
Resilient and persistent in pursuing sales opportunities
Problem-solving and decision-making abilities
Adaptable to changing market conditions and customer requirements
High level of integrity and professional ethics
Team player with the ability to collaborate effectively
Self-motivated with a positive attitude
Ability to build and maintain relationships at all levels

Grow in a Global Network
What We Bring to You

Line Management

Reporting directly to the Sales Manager

Let’s take on tomorrow’s challenges together

Founded in 1853, Lesaffre is an independent, family-owned group based in France and a leading global provider of baker’s yeast and yeast extract products. It employs over 11,000 people on five continents and markets bakery, taste improvement, health and nutrition, fermentation and brewery products and services.

Lesaffre South Africa previously known as Aries Baking Supplies and Bakelab are entities recently acquired by Lesaffre. Reporting to the Sales Manager, you will be responsible for developing and maintaining strong relationships with customers, promoting Lesaffre’s product range, and achieving sales targets within your assigned territory, thereby contributing to the growth and success of Lesaffre South Africa.