Job area
Marketing
Category
Other
Location
Maisons-Alfort, France
Contract type
Permanent Contract

Job description

To support the launch of the new Cosmetics activity, we are looking to recruit a Marketing Manager.

Reporting to the Cosmetics Business Development Director, (s)he will play a key role in driving the new activity forward developing and executing the overall marketing strategy & plan.

The role is the marketing lead in all customer projects, based on solid market insights, ingredients, customers, and consumer understanding.

Key missions are the following:

  • Develop and execute the overall marketing strategy & plan
  • Conduct market researches and analyze data to identify market trends, competitiveness
  • Implement the communication strategy in terms of image, impactful sustainability pillars and frameworks, market positioning, value proposition in line with the group
  • Develop a marketing and sales plan for bringing the new products to market, value proposition, communication, pricing, distribution
  • Provide all communication tools through trade shows, leaflets, social media
  • Provide sales support in data & digital : implement CRM, customer portal, marketing automation
  • Recruit and manage a team, providing clear direction and performance feedback
  • Develop and manage a budget to support the marketing strategy
  • Collaborate with cross-functional teams within the organization to ensure effective implementation of marketing strategies and programs (Communication, Innovation, Sales, Market Intelligence, …)

Qualifications

Education

– A scientific background (5 years’ higher education in chemistry, biology, pharmacy, Master in cosmetics) is recommended

– A master’s degree in marketing to complete this scientific base

– Fluent English

Professional experience

– At least 12 years’ international experience in the Marketing and Sales with minimum 5 years in Marketing in the BtoB cosmetics sector, with excellent track record of developing and executing successful marketing strategies.

– Ability to lead a team and projects with marketing professionals in a dynamic environment

– Strong understanding of cosmetics industry trends, products, competition, and regulations

– Prior experience in CRM and/or marketing automation platforms

– Knowledge in social media, web content management, digital marketing and marketing analytics.

– Strong analytical skills with experience using data-driven insights to drive strategy, measure results, and forecast performance

Soft skills

– Cultural adaptability and impact: a motivated, dynamic, and pragmatic person with emotional intelligence and a strong entrepreneurial spirit to develop the business and create value

– Excellent communicator

– Ability to motivate the team and manage relationships with stakeholders

– Motivated by growth and the opportunity to create value

Company description

A key global player in fermentation for more than a century, Lesaffre, with a 2,7 billion Euros turnover, and established on all continents, has 11,000 employees and more than 90 nationalities. On the strength of this experience and diversity, we work with customers, partners and researchers to find ever more relevant answers to the needs of food, health, naturalness and respect for our environment. Thus, every day, we explore and reveal the infinite potential of microorganisms.

To nourish 9 billion people, in a healthy way, in 2050 by making the most of our planet’s resources is a major and unprecedented issue. We believe that fermentation is one of the most promising answers to this challenge.

Lesaffre – Working together to better nourish and protect the planet