- Job area
- Marketing
- Category
- Human care
- Location
- Marcq-en-Barœul, France
- Contract type
- Internship - Stage
Job description
Position Purpose:
To support our high ambitions for growth, our Business Unit aims to put the customer at the center of our activities and decisions to offer a fluent and differentiating experience to its customers and prospects.
To reach that ambition, taking benefit from the potential of data at every level of the company will be key for success. We are looking for a CRM DATA MANAGER INTERN to accelerate our data-driven transformation.
Key missions:
LEAD MANAGEMENT
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Support the transfer of Marketing leads towards Sales teams via the CRM system
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Analyze efficiency of lead management activities and conversion rates
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Manage the digital app for lead collection and qualification for business tradeshows
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Measure performance of key Marketing activities (tradeshows)
CRM MANAGEMENT
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Manage CRM user administration
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Ensure training of the CRM solution for new comers and daily support for all users (Q&A)
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Monitor efficiency of customers’ requests follow-up
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Prepare training documents and video tutorials
CUSTOMER DATABASE MANAGEMENT
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Evaluate and monitor quality of customer data
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Contribute to enrich customer database
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Contribute to align data between different sources
DATA GOUVERNANCE
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Build and update a mapping of available and potential sources of business data
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Formalize processes of data management
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Define taxonomy for Business and CX data
Qualifications
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Dual skilled Marketing and Data (Business School, Digital Marketing or Data course)
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Strong interest for Business and Data Management
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Dynamic and organized, with excellent interpersonal skills and a strong sense of teamwork
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Ability to collaborate with cross-functional and multi-cultural teams
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Pack office, esp. Excel. Power BI appreciated
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Fluent English, spoken and written
What Lesaffre can offer you :
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We are a successful family-owned company with long-standing history where people truly matter
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We promote a sense of fulfilment with a genuine mission: nourish and protect the planet
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A good working atmosphere, in a brand-new Campus fostering synergies and teamwork.
Company description
For over 30 years, Lesaffre has been involved in Human Health & Nutrition as part of its ambition to Better Nourish and Protect the Planet. In November 2018, Lesaffre acquired Gnosis Advanced Biotech and officially combined it with Lesaffre Human Care to form a new Business Unit named Gnosis by Lesaffre. In May 2021, Lesaffre acquired NattoPharma to continue to strengthen its Human Health & Nutrition business
At Gnosis by Lesaffre, we are committed to cultivating and to delivering nutritional actives, probiotics, and nutritional and functional yeasts that benefit human health and wellbeing, thanks to the power of microorganisms and biotransformation processes like fermentation. Put differently, we explore life to improve living.
Our vision: At Gnosis by Lesaffre, we strive for a world that moves better, digests better, ages better, feels better, and, ultimately, lives better thanks to microorganisms and biotransformation.